Privacy Policy – Miraitu.in

1. INTRODUCTION

2. INFORMATION WE COLLECT

2.1 Information Provided by You

We may collect the following information when you interact with our Services:

(a) Personal Details

• Name, email address, mobile number
• Location and address details

(b) Account & Login Information

• Username or social media login details (if applicable)
• Passwords (stored securely)

(c) KYC & Identity Verification

• PAN, Aadhaar, Driving License, or other identity documents
• Any other information required for verification

(d) Communication Records

• Emails, chats, customer support interactions
• Call recordings (where permitted by law)

(e) Vehicle / Asset Information (if applicable)

• Registration number, ownership details
• Insurance and compliance documents
• Service and maintenance history
• Vehicle specifications and usage data

(f) Photographs & Camera

• Photographs you upload of crops, livestock, machinery, land, or equipment when creating a listing, posting a requirement, or submitting a seller application
• Photographs of identity or verification documents you choose to upload
• The mobile application requests camera and photo library access only so you can attach these images. Access is requested at the moment you choose to add a photo, and can be refused or revoked in your device settings without losing access to the rest of the app
• We do not access your camera or photo library in the background, and we do not scan or index photos you have not uploaded

(g) Mobile Number & Contact Details

• Your mobile number, used to create your account and to sign you in by one-time password (OTP)
• Your mobile number and name when you request a callback about a listing, or post a buying requirement, so that our team and the relevant seller can contact you
• Your WhatsApp number, where you choose to give one for contact
• We do not read your device contact list, call logs, or SMS messages

2.2 Automatically Collected Information

(a) Device & Log Data

• IP address, browser type, operating system
• Login timestamps and activity logs

(b) Location Data

• GPS location, IP-based location, network data
• The mobile application may request precise (GPS) and approximate (network) location, and uses it to show listings, mandi prices, and service providers near you, and to fill in your district when you post something
• Location is collected only while you are using the app. We do not collect location in the background
• You may disable location access via device settings at any time; the app continues to work, and you can type your location instead

(c) Usage & Clickstream Data

• Pages visited, searches performed
• Time spent on platform and interactions

(d) Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Improve user experience
• Analyze trends
• Personalize content

You may disable cookies through your browser settings, but some features may not function properly.

(e) Advertising Cookies

We display advertisements supplied by Google AdSense on some parts of Miraitu, such as marketplace and category pages. We do not show advertisements on login, registration, listing creation, cart, checkout, dashboard or administrative screens.

Google and its partners use cookies and similar technologies to serve and measure these advertisements. Where you have given consent, these may be used to show advertisements based on your prior visits to Miraitu or other websites. Google's use of advertising cookies is described in its own policies.

We ask for your consent before advertising cookies are used. If you decline, or have not yet responded, you will still see advertisements, but they will be non-personalised — based on general context rather than your activity. You may change or withdraw your choice at any time from Settings, and withdrawal is as straightforward as giving consent.

• Manage Google ad personalisation: myadcenter.google.com
• How Google uses data from sites that use its services: policies.google.com/technologies/partner-sites

Advertising is not personalised for users we know to be children, and we do not use sensitive personal data for advertising purposes.

2.3 Third-Party Sources

We may receive information from:

• Third-party service providers
• Partners or dealers
• Public or authorized databases

We are not responsible for third-party privacy practices. Users are advised to review their policies.

3. HOW WE USE YOUR INFORMATION

We use your information for the following purposes:

3.1 Service Delivery

• Provide access to our platform
• Enable account creation and login
• Deliver requested services

3.2 Personalization & Improvement

• Provide relevant content and recommendations
• Improve platform performance and usability

3.3 Business Operations

• Conduct verification, compliance checks
• Support vehicle-related services and listings
• Enable partnerships and third-party integrations

3.4 Marketing & Communication

• Send updates, offers, and promotional content
• Conduct surveys and feedback collection

You can opt out of marketing communications anytime.

3.5 Security & Fraud Prevention

• Monitor suspicious activities
• Prevent fraud and misuse
• Protect platform integrity

We may use automated tools to detect fraudulent behavior.

4. SHARING OF INFORMATION

We may share your information with:

4.1 Internal Entities

Group companies or affiliates

4.2 Service Providers

• Cloud storage providers
• Technical and operational vendors

4.3 Business Partners

Dealers, lenders, or partners (if applicable)

4.4 Authorities

Government or regulatory bodies as required by law

4.5 Business Transfers

In case of merger, acquisition, or restructuring

We ensure all third parties follow appropriate data protection standards.

5. CONSENT

By using our Services, you:

• Consent to collection and processing of your information
• Confirm that the information provided is accurate
• Authorize us to use and share information as per this Policy

You may withdraw consent at any time, subject to legal or contractual obligations.

6. JOB APPLICANTS

If you apply for a job with us, your information will be used solely for recruitment purposes and may be shared with recruitment partners.

7. AGE RESTRICTION

Our Services are not intended for individuals under 18 years of age. If we become aware of such data, we will delete it promptly.

8. POLICY UPDATES

We may update this Policy from time to time. Changes will be notified via:

• Website updates
• Email notifications (where applicable)

9. DATA SECURITY

We implement appropriate security measures such as:

• Encryption
• Access control
• Secure servers

However, no system is completely secure, and we cannot guarantee absolute protection.

10. YOUR RIGHTS

You have the following rights:

• Access your data
• Correct inaccurate data
• Withdraw consent
• Request deletion
• Restrict processing

Requests can be made via contact details below.

10.1 Deleting Your Account and Data

You can delete your Miraitu account and the personal data attached to it at any time, in either of two ways:

• Inside the app or website: open Settings and choose Delete Account.
• Without installing the app: visit miraitu.in/home/delete-account and follow the instructions, or email miraitutechnologies@gmail.com from your registered address.

What is removed and what is kept is set out in full on the account deletion page.

11. DATA RETENTION

We retain your information:

• As required by law
• For business and operational needs

Data will be deleted or anonymized when no longer required.

12. DISCLAIMER

We are not responsible for any data shared by you voluntarily beyond what is requested.

13. GRIEVANCE REDRESSAL

For any concerns or complaints, contact:

The grievance officer will endeavour to redress your grievances expeditiously within a period of one month from the receipt of your request.

Please note that the grievance officer may be changed by us from time to time by updating this Privacy Policy.